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May Day Nanchang Cultural Tourism Fever! The cultural fragrance of tea attracts visitors

Release time:2025-07-06 22:44:14 | Number of visitors:740人

This years May Day holiday in Nanchang saw crowds surging everywhere, from the International Exhibition Center to the Pavilion of Prince Teng, from the banks of the Gan River to the urban business districts, with cultural experiences and consumption vitality flourishing together. In this cultural and tourism feast, Linen, with tea as a medium, connected tradition and fashion, local and international elements, becoming a vivid footnote to Nanchangs cultural and tourism "going viral" —

Design and Inspiration: Linen Wins "White Crane Award · Creative Humanities Award"

During the May Day holiday, the first Jiangxi Cultural and Tourism Industry Expo grandly opened, and Linen made a stunning appearance with the new concept of "tea + culture + creativity".

From "Oriental Symphony" to "Tengge Luoxia Red", from "Summer Cold Brew Tea" to "Jiangxi Scenery is Unique" tea gifts, the Linen Tea exhibition area was transformed into a "national trend tea space", attracting many tourists to stop and taste.

Whats more exciting is that Linen Tea won the "White Crane Award · Creative Humanities Award" of this conference for its innovative expression and cross-border integration of tea culture! This honor is an authoritative recognition of the brands deep cultivation of tea culture and exploration of new cultural and tourism models.

Tea Fragrance Overflows Beside the Pavilion of Prince Teng! Chinese and Foreign Tourists Gather for "Chinese Tea Appointment"

What kind of sparks will fly when a thousand-year-old famous building meets Chinese tea? During the May Day holiday, the Pavilion of Prince Teng - Tea Meets East and West Store launched a cultural check-in activity with the theme of "Let the World Meet Chinese Tea".

Tourists held custom check-in cards and unlocked interesting tea experience links in the antique tea space. Whats more, foreign friends were enthusiastic about stamping and checking in, recording their "first experience of Chinese tea" with cameras.


There are even unexpected transnational tea connections happening here —


Several tourists from Germany "accidentally" encountered the Pavilion of Prince Teng due to the delay of their return flight. Under the scorching sun, they originally wanted to buy a cold drink to relieve the heat, but were attracted by the theme of "Let the World Meet Chinese Tea" in the store. Learning that they had never experienced Chinese tea, the clerk warmly invited them to taste it for free: "Tea meets East and West, and bosom friends meet from thousands of miles away!" Sister Tiffany explained in English throughout, from the history of Jiangxi tea to the craftsmanship story of Linens founder, from the faint fragrance of jasmine tea to the fresh and mellow taste of pre-Ming green tea. The German uncle exclaimed: "It turns out that hot tea can be so wonderful!" When he tasted the "tea beer" specially made with Earl Grey tea, he even raised his glass repeatedly: "This has more layers than German beer!"


Before leaving, the German uncle insisted on taking Chinese tea back to his hometown to share. To pay for the tea, he spent half an hour downloading the payment software on the spot. Just as the brand name "Teavolution" implies — the integration and evolution of tea culture originates from these unexpected encounters between the East and the West.

During the event, the average daily customer flow of the store increased by 300% year-on-year, and the playback volume of related topics on Xiaohongshu and Douyin platforms continued to rise. The integration of youth and traditional culture has once again upgraded the charm of the Pavilion of Prince Teng as a "cultural landmark"!

Selling Hot All Over the City! Linen Tea Stores Set Off a "May Day Tea-Drinking Trend"

During this holiday, the fragrance of Linen Tea filled the whole city —

Meiling · Linen · Tea Research Park: With the theme of "literary ink and tea fragrance", it held a cultural gathering in the green mountain tea garden. The immersive scene where tea fragrance and ink fragrance interweave attracted tourists to participate.


Sheraton / Qianhu State Guesthouse: Launched the "Spring Tea Launch Package", combining [Blue and White Orchid Rhyme Green Tea] with exquisite tea snacks, which became a popular choice among high-end customers;



Ole’ Premium Supermarket Store: Cooperated with the supermarket to launch the "May Day Limited Time Activity", with business tea gifts and Dragon Boat Festival gift boxes continuously updated;

Diversified scenarios accurately reach different consumer groups, and Linen Tea uses "a cup of tea" to drive the holiday economy!

Taking Tea as a Bridge to Let the World Understand China

From the creative popularity at the Cultural and Tourism Expo, to the cultural breakthrough at the Pavilion of Prince Teng store, and then to the consumption boom in stores across the city, Linen has proved with actions that tea is not only a beverage, but also a carrier for spreading Oriental life aesthetics.

This May Day, young people fell in love with tea, foreign friends tasted tea, and citizens and tourists shared tea. The charm of Chinese tea is moving towards a broader world in the vigorous wave of Nanchangs cultural and tourism.

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