On March 20, 2025, the launching ceremony of the "Discover the Beauty of China" activity for foreign diplomats in China, sponsored by the Ministry of Culture and Tourism of China, was grandly held at Beijing Daxing International Airport. Gao Zheng, Vice Minister of the Ministry of Culture and Tourism of China, and Marcelo Suárez Salvia, Argentine Ambassador to China, attended and delivered speeches. Ambassadors from 9 countries, representatives of international organizations, more than 50 diplomats, and heads of cultural and tourism departments from various provinces witnessed this cultural event.

The launching ceremony was themed around "Appreciating Chinese Culture, Perceiving Contemporary China". Chinese and foreign guests had an immersive experience of the "Discover the Beauty of China" themed exhibition, the local cultural and tourism resources exhibition, and the permanent "Gateway Reception Hall" exhibition. The 2025 "Discover the Beauty of China" activity will run throughout the year, spanning six provinces and autonomous regions including Yunnan, Jiangxi, Liaoning, Inner Mongolia, Ningxia, and Jilin. Through on - site visits, cultural experiences, industrial dialogues and other forms, it will show international diplomats Chinas achievements in rural revitalization, Silk Road civilization, ecological protection and other fields. The launching ceremony was fully reported by mainstream media such as Xinhua News Agency and Peoples Network. Through the "Gateway Reception Hall", a national cultural window, it conveyed Chinas innovative practice of integrating culture and tourism to the world. With the in - depth participation of diplomats, it effectively promoted the transformation of "local characteristics" into "international business cards".

As a representative of Jiangxi enterprises, Linen Tea appeared with innovative products such as Oriental Symphony small - leaf black tea, Blue and White Orchid Rhythm green tea integrated with Jingdezhen blue and white porcelain aesthetics, and famous Jiangxi porcelains that gather the craftsmanship spirit of Ganpo. It vividly showed the beautiful picture of picturesque Jiangxi. The activity site attracted more than 100 Chinese and foreign guests to stop and taste. The "Oriental Symphony" black tea won unanimous praise for its "3M sweet, fragrant and mellow" characteristics of small - leaf tea. A foreign ambassador couldnt help but praise: "In the tea soup, you can taste the sweetness of Jiangxis mountains and rivers and the warmth of the porcelain cup. This experience is very good." The on - site interactive experience further stimulated the guests enthusiasm for exploring Jiangxis tea and porcelain culture as well as characteristic cultural and tourism projects.

Since 2021, the "Discover the Beauty of China" brand activity has been jointly initiated by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism, China Tourism Group, and local culture and tourism departments. So far, it has attracted more than 400 foreign diplomats from 103 countries to participate, and has created more than 20 thematic narrative scenes such as Silk Road culture, tea culture, and Spring Festival culture. The activity tells Chinas development story from the "diplomatic perspective" and helps the international community understand the "credible, lovely and respectable" image of China.

In the future, Linen Tea will continue to take tea as a medium and creative technology as wings. Through continuous Sino - foreign tea culture exchanges, it will connect the world, making every wisp of tea fragrance a messenger of friendship and peace. We look forward to sharing this mellow and beautiful taste from Jiangxi with tea friends around the world, and writing a new chapter in the integrated development of tea culture and tourism.